This portfolio was prepared for the Marketing Operations Lead opportunity. Enter the access code to view the work.
I audited the existing job board provider, identified UX gaps, cost inefficiencies and missed revenue opportunities, then built the business case to switch. Leadership said yes. I had two months.
At Cian, retention campaigns were firing after users cancelled — too late. I proposed identifying behavioral signals that could predict cancellation before it happened.
ECO Academy had approximately 1% organic search share, no cohesive SEO strategy and limited tracking infrastructure. I built the system from zero.
Build a full-year behavioral automation program for Apple customers using real purchase data throughout the journey.
I wanted to create a portfolio specifically for the Marketing Operations Lead opportunity — something that showed not only what I've done, but how I think about structure, systems, user experience and implementation.
CRM architecture, automation, workflow design, analytics and cross-functional project leadership — applied in real organizations with measurable outcomes.
At Cian, I worked with analysts and ML specialists to identify behavioral signals and connect them to automated retention campaigns.
At ECO Canada, I coordinated IT, finance, design and marketing while owning the operational path from vendor evaluation to launch.
I use AI to speed up research, content work, workflow design, development and automation — while keeping the thinking, decisions and implementation grounded in the actual problem.